Peace and War in the Heartland

Marketing and PR Campaign

• Marketing and PR efforts follow upon the organizing dynamics employed by PWH as
• PWH partners with campus based organizations and leaders, so
• each campus event is customized to the self-defined interests and needs of each institution as the
• event is organized with student and faculty leadership.
• PWH complements and supplements organizational efforts, e.g., through
• student focus groups used to test titles, program elements, etc.
• A campus commits to aggressively market the event through its existing on-campus and off-campus marketing and PR channels and programs.
• PWH launches campaigns in traditional popular and niche market media outlets, e.g., print, radio, internet, etc.

Special Sponsorship Opportunities!

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The military Selective Service Draft has been activated!

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